Ken Block will doing his ‘DiRT 2 Ken Block Jump Jam’ and also perform a spectacular 100ft in-car jump to mark the forthcoming launch of Colin McRae: DiRT 2, the sequel to the hit racing videogame.

Ken Block, who currently holds the world record for jumping 171ft in a rally car and has given his expertise to design some of the tracks in the game, commented: “It’s all about the physics, so I know it can be done!  100ft is nothing – we do it at the X Games all the time – and I can’t wait to give some lucky thrillseekers the same feeling of riding the air in a roaring rally car.”  

X Games team-mate of the late Colin McRae, Block is at the forefront of a new breed of pro drivers, competing as Subaru Rally Team USA Driver #43 in the Rally America National Championship and the world-famous X Games. He has also gained notoriety for his mind-blowing stunts in his Subaru WRX STI.  

“I’ve been involved with Codemasters and Colin McRae: DiRT 2 for quite a while and serve as a consultant for the game in addition to featuring in it,” said Block. “It’s been a real pleasure and an honour to be part of the production team – Colin McRae was a huge inspiration to me personally. Actually driving my own car in the game, I was amazed at how dynamic the setup is and how much it performs like the real thing.   I hope that Colin McRae: DiRT 2 similarly inspires the thousands of kids who dream of being the fastest, greatest, rally driver out there.”

Colin McRae: DiRT 2  is set to take racing games to a new level with thrilling new race types, striking locations, big event atmosphere and a peerless line-up of super-charged speed machines, each selected to deliver spectacular, fast paced racing. Taking players on an exhilarating World Tour.

Colin McRae: DiRT 2  will deliver over 100 stunning events, including aggressive, multi-vehicle races and intense solo challenges, set in the most diverse and demanding real-world environments. From the muddy tracks of the Malaysian rainforest to spectator-packed stadiums in London and Los Angeles, racers will compete in contemporary off-road race disciplines covering Rallycross, Trailblazer, Raid, Landrush, and Rally.

Complete with full head-to-head competitive online play, Colin McRae: DiRT 2 will be available from leading game stores from September 11th for the Xbox 360® video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system, Wii™, Nintendo DS™ and PSP® (PlayStation®Portable) system.